The Wii and Wii U might also be pushing gamers to Microsoft. Plus, with the hacking scandal that rocked the platform, gamers became a bit more wary of the PlayStation Network. Although they’ve been around for years, Sony’s online services haven’t really caught on until recently. Perhaps that’s due to Sony’s sluggish online services. Gamers became more wary of the PlayStation Network after the hacking scandal In the U.S., the Xbox 360 is still the dominant force. Speaking of competing consoles, is it possible that they’re causing the Xbox 360 to be so popular? Granted, the PlayStation 3 has sold more units worldwide than the Xbox 360, but let’s not forget that that is due mainly to Sony’s international success. That’s perhaps as much a testament to the console as it is its robust online-gaming service that delivers the features today’s customers want far more effectively than on competing consoles. And for the fourth year in a row, the Xbox 360 version was the most popular option among U.S.-based consumers. To those gamers, the Xbox 360 is a device worthy of its success.Īccording to NPD, Call of Duty: Black Ops 2 was the most popular game in the industry last year. Instead, Microsoft has found a loyal following in the hardcore segment, where gamers like to play online, pick up shooters, and play for hours.
Microsoft isn’t trying to take on Nintendo’s more casual gamers. Perhaps the first reason is its core market.
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Better yet for Microsoft, many of those folks sign up for Xbox Live, providing the software giant with a steady stream of revenue over the course of its lifecycle.Īll of that success, however, has me thinking: why is the Xbox 360 – a console that, at launch, some thought would be trounced by the PlayStation 3 – so popular in the U.S.? In December, alone, Microsoft sold 1.4 million consoles in the U.S., indicating gamers see no reason to hold off on buying the device until the Xbox 720 launches later this year.
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